If you’ve ever spent months searching for the exact perfect shade of gray paint or have asked your friends the color temperature of their light bulbs… you’re probably a photographer. We get it, you see color differently. You’ve spent years training your eyes to see slight tonal differences and to know which colors work together. To a photographer, color is everything.
Which is why we’re completely obsessed with the ColorReader EZ, which is basically a tiny color advisor you can carry in your pocket. All you do is scan any flat surface and it will tell you the color value for RGB, Hex and CIE Lab, closest paint matches and closest Savage Universal seamless paper color. What?!
Here’s how the ColorReader EZ can make your job way easier.
1. Effectively create a professional, coordinated look for your brand.
Creating a consistent, professional-looking brand that represents your style is so important for attracting the type of clients you want to work with. ColorReader EZ can help you coordinate everything from your website to your packaging and promotional materials so that everything your clients see is on brand and representative of you.
Find your color inspo from anything (wallpaper, your favorite t-shirt, a vintage postcard…) and ColorReader EZ will give you precise RGB, CIELAB and HEX color values so you can design your full look.
2. Quickly find the right seamless paper color for your styled photos.
Finding the exact right seamless paper color can totally make or break a flat lay or styled photo, but sometimes finding a match is tricky. With ColorReader EZ, you can scan any flat element — from a handbag or skirt to flooring or fabric swatches — and find the name of the closest Savage Universal Background paper color along with coordinating colors to plan a seamless shoot. Easy peasy!
Check out this video to see exactly how it works.
3. Expertly help your clients match their photo session wardrobe to their home decor.
You spend hours planning, shooting and editing each photo session. Of course you want your clients to display those photos in their homes! With ColorReader EZ, you can help make sure that happens.
Use the ColorReader EZ to find matching or coordinating wardrobe colors from your clients’ home decor. Scan anything from a throw pillow to a wall and ColorReader EZ will instantly show you color matches your clients can use to plan their photo session wardrobes so that their photos fit right in.
Plus, ColorReader EZ will show you color palettes so clients can plan multiple outfits and make sure they coordinate with their decor and with each other.
4. Easily plan and create perfect flat lay photos.
Whether you’re creating styled photos for a client or just feeling artistic, ColorReader EZ can help you coordinate each element of your flat lay photos for an expertly artful look. Scan any flat surface, like floor tiles or a silk scarf, and ColorReader EZ will show you the color match, plus give you complementary, triad, analogous and monochromatic color palettes so you can create a perfectly polished photo.
Also, ColorReader EZ is pocket-sized, making it the perfect little tool to carry along for on-location branding or food photography sessions.
5. Easily find exactly the right paint colors for your studio or home.
It’s SO not easy to find the perfect paint color, even if all you want is a nice warm white or a neutral gray. Wouldn’t it be great if you could scan and save colors you love as you see them? Well… yup, ColorReader EZ does that. Scan any flat surface — like the wall of a friend’s house or design studio — and get paint color matches from most major brands.
Plus, you can save your favorite colors for later or scroll digital fan decks from your favorite paint brands to fine tune your color selection.
Click here to learn more about the ColorReader EZ.
This is a sponsored post.
More color stories we think you’ll love:
Make your photos POP! 3 Ways to use color in photography
How to easily swap colors in Photoshop for more impactful images
Photographers, here’s how to honor and respect the color of every subject’s skin
Pro inspo tips: 14 Ways colorful doors will make your photos pop
