To shoot a successful session, you need to be in control, right?
But as a right-brained artist who shoots from the heart, it can be challenging to transition into the leadership role that keeps your sessions on track. Our sensitivity and vulnerability make our imagery special — but in my years as a professional photographer, I’ve discovered they’re pretty much the last qualities you need when a portrait session for a family of six starts to unravel.
While it’s likely your client hired you for your art, they want to work with you as a business professional. Learning to be both an artist and to stay in control of the session is the best way to ensure a successful outcome.
1. Take the reigns
Your clients want you to take charge of the situation. There isn’t much worse than feeling lost on the other side of the camera, and they hired you because they want you to take care of them. Keep the conversation going, compliment them, and give them plenty of direction. If you want them to ignore you and act candidly; tell them so!
2. Remain genuine
If a chatty, bubbly personality doesn’t come naturally to you, don’t pretend it does. When someone chooses to hire you, let them see who you are and what you represent. Learning the balance of friendly professionalism is key.
3. Stand your ground
A successful session requires setting clear expectations and boundaries. Make sure your clients know what they can expect from you before you work together. There is certainly a time and a place to make exceptions, but generally speaking, it’s best practice to keep your business consistent. Trust your instincts and know when you need to stand your ground. Your clients will respect your professionalism.
4. Have a plan
Take a few minutes before each session to review your notes on the clients. If they have kids, how old are they and what might interest them? Develop a mental image list of the photos you want to make sure to capture. Having a flow for the session in mind before you get started helps keep things moving, and also lets you know when you’re “done.”
5. An encouraging word
Everyone is nervous at the beginning of a session. Your clients might be second-guessing the outfits they chose, or worried their kids didn’t take a nap. Start by giving more direction in terms of posing and what you want from them. As the session continues, their confidence will grow, and they’ll loosen up from there. Building their confidence in themselves (and you!) from the start is key.
6. Poised with confidence
Above all, remain confident. By remaining relaxed, confident, and excited during a session, you will put your clients at ease. Make every decision with purpose — your clients will appreciate your certainty.
Fabulous tips, Kristy. I think confidence is the most important key to a session.