7 Crucial elements every newborn photography website must have if you want to get hired

Clients in the market for a newborn photographer are either expecting a baby or just had one. They don’t have extra time! So make it super easy for them to find you by creating a newborn photography website that is user friendly, easy to find and includes the information they need to make a quick decision.

Think of your website as a storefront. It should showcase your newborn photography style and best work. It should provide potential clients with everything they need to decide you are the right photographer for them. Here are 7 crucial things to include in your newborn photography website.

1. Share your location.

Location is a critical piece of information that is just too hard to find on some photography websites. A potential client should be able to see right away if you serve their location or not. Otherwise, why should they read further?

Start by including location in your site’s title and tagline. You should also add it on your homepage and in the footer, near the copyright information.

You should also include your location on various pages. List specific cities, towns and counties you serve, as well as your metropolitan area (if applicable). Not only does mentioning the location multiple times allow clients to know exactly where you are and where you may travel to, but it is also helpful for SEO so that your website can actually be found on search engines.

2. Showcase your best work.

In order to turn a casual browser into an actual client, you need to wow them. Show off your very best photography. This doesn’t mean your favorite personal images or all of your client images, it means only your very best work. Showcase your style and show only work you’d want to create again. After all, your images are what are ultimately going to get you hired.

In order to keep a potential customer clicking through your site and leave them wanting more, share a variety of photos from various sessions and babies. Draw them in with your best photography.

3. Keep your pricing information up to date.

Potential clients may have no idea where to begin with reasonable costs and what a custom photographer charges. Expect that whoever is visiting your website needs a clear view of what you charge, what’s included and what to expect from your sessions.

If you don’t want to include exact prices up front, it is still helpful to include a price range. This way, potential clients can move on if pricing isn’t in line with what they can afford, and you won’t waste time answering inquiries that won’t lead to clients.

4. Include FAQs to answer common questions up front.

Many of the questions I receive from potential clients are the same, over and over. It’s so helpful to answer these questions right up front with an FAQ page to save everyone time up front.

I recommend keeping a list of common questions to include. You should also make sure to think of things you’d like your clients to know up front. For example, include things a client should have on hand at their session, what you as the photographer will bring, how you set-up and what your session flow looks like, how the client should prepare their home and baby…

Answering these questions allows the clients to feel prepared, confident and informed before booking.

5. Make your website SEO friendly.

Use newborn photography keywords in the text of your pages and in the copy of all posts. Think about what you’d search for if you were looking for a newborn photographer. “Lifestyle photographer near ?,” or “in-home newborn photography ” or “studio newborn photographer .” Poll people you know to find out what they might type into a search engine.

Make sure to keep your website text rich and relevant to your work, but also include tags for photos and pages.

6. Create a useful contact form.

What’s the very basic information you want to have from a prospective client? I, personally, want their name, how they heard of me, where they live, and a due date or when they are interested in booking. I ask for all of this right up front on my “contact me” form.

An extra text box is also a good idea because it can allow them to fill in extra information they may want to provide.

7. Make booking information super easy to find and understand.

Babies are unpredictable! Ease potential clients’ worries about selecting a date by explaining how you book your sessions, how you plan for a baby’s sudden arrival (since an exact booking date is most often not possible) and what happens if there are unexpected challenges.

This post was originally created in July 2015 and was updated on March 7, 2022.

More newborn photography website advice:

How to add baby milestone photo sessions and double your business

7 Important safety tips for in-home newborn sessions during COVID

How to attract your ideal photography clients and create a business you love

45 Organization hacks for your photography business and workflow